Industrieökonomik¶
Kursleitung
Prof. Dr. Gerd Muehlheusser
Professur für VWL, insb. Mikroökonomie mit Schwerpunkt Industrieökonomik
Kursinhalt: I Introduction
II Market Power and Monopoly
Markets and Efficiency5
Market Power in Consumer Markets
2.1 The Basic Monopoly Model
2.2 Price Discrimination
Market Power in Vertical Supply Chains: Double Marginalization9
III Competition and Strategic (Firm) Interaction
Price competition
4.1 The Basic Bertrand Model and the Bertrand Paradox
4.2 Sustaining market power: Ways out of the Bertrand Paradox
Quantity Competition and Capacity Choice
5.1 The Basic Cournot Model of Quantity Competition
5.2 Quantity Competition with Capacity Choice: Kreps and Scheinkman (1983)
Product Differentiation
6.1 The Basic Framework of Product Differentiation: Hotelling (1929)
6.2 Location choice without price competition
6.3 Location choice in combination with price competition
IV Mergers and Cartels
Cooperation Among Firms24
Mergers
8.1 Horizontal Mergers
8.2 Vertical Mergers
8.3 Case Studies
Cartels
9.1 Finitely Repeated Competition
9.2 Cartels in the Absence of Demand Uncertainty
9.3 Cartels in the Presence of Demand Uncertainty
9.4 Case Studies
V Entry and Exit
Contestable markets37
Persistence of Market Power Even Under Free Market Entry
11.1 Fixed costs of market entry
11.2 Switching costs
11.3 Network effects
Further Strategies of Deterring Entry and Forcing Exit
12.1 Limit Pricing
12.2 Predation
12.3 Case Study: Financial Market Predation in Sacramento TV market
VI Behavioral Industrial Organization
Behavioral Economics and Industrial Organization46
Consumers with Behavioral Biases47
Firms with Behavioral Biases48
Most of the material covered can be found in well-known textbooks such as Tirole (2003) or Shy (1996), Cabral (2017), Martin (1994), Motta (2009), Bester (2010), or Belleflamme and Peitz (2015). Some additional references will be given throughout the lecture. You will need the game theoretic tools which you have learned in the Micro II course; useful references for refreshing your knowledge might be Gibbons (1992) or Watson (2002).
Literatur:
BELLEFLAMME , P., AND M. P EITZ (2015): Industrial Organization: Markets and Strategies (2nd ed.). Cam- bridge University Press, Cambridge.
BESTER , H. (2010): Theorie der Industrieökonomik. Springer, Berlin.
CABRAL , L. (2017): Introduction to Industrial Organization: Second Edition. MIT Press, Cambridge, Mass.
GIBBONS , R. (1992): A Primer in Game Theory. Harvester-Wheatsheaf, Hemel Hempstead.
MARTIN , S. (1994): Industrial Economics. Prentice Hall, Upper Saddle River, NJ.
MOTTA , M. (2009): Competition Policy: Theory and Practice. Cambridge University Press, Cambridge.
SHY, O. (1996): Industrial Organization: Theory and Applications. MIT Press, Cambridge, Mass.
TIROLE , J. (2003): The theory of industrial organization (14th print.). MIT Press, Cambridge, Mass.
WATSON , J. (2002): Strategy: An Introduction to Game Theory. WW Norton.